As Regis McKenna once said: "the best marketing is education". In that respect, knowledge-driven organizations are a gold mine. But a good story requires more than just knowledge. How do you package complex material in clear messages, and how do you make sure that your experts can communicate that messaging clearly?
My name is Marcel van de Hoef. I develop podcasts, articles, annual reports, and other publications that help financial organizations translate their expertise into market impact.
Does this sound familiar? You're talking to someone who knows an awful lot about their field, but for some reason, their story doesn't connect. All you hear is facts, and the moment you say you don't understand, they switch into overdrive with... more facts.
Facts are important, but they don't change minds. If you want impact, you’ll need to connect with your target audience. And that starts with the realization that you, as an expert, have an enormous knowledge advantage, and that not everyone understands why your story is worthwhile in the first place.
How do you bridge that gap? I interview experts and develop those interviews into podcasts, articles, annual reports, and other publications that knowledge-driven organizations can use to increase their thought leadership.
I provide communication services to help knowledge-driven organizations increase their thought leadership. My primary focus is asset managers and other players with extensive knowledge of the financial markets. The services below give an idea of what I can do for your organization.
Apart from podcasting, I'm also available as a moderator of expert panels at investment events. I deliver the following services:
For Morningstar Benelux I hosted the debate 'How to put ESG into practice' on Dec. 1, 2021, with guests from Robeco, ASN Impact Investors, the Dutch Authority for the Financial Markets (AFM) and Morningstar. To keep momentum, I also produced two podcasts that were shared with clients and other stakeholders in the weeks following the event.
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If you don't understand something, you can't communicate about it. My financial specialization means I can get to the heart of the matter quicker. That results in better content, saves time, and ensures that experts will also be eager to work on the next production.
I prefer long-term partnerships so I can really get to know my clients. That in-depth involvement is also reflected in my focus on the content I create. I don't do rush jobs because I believe every story needs time to mature.
I hear it all the time: "everyone has a podcast, we should have one, too!" But what do you really want to achieve with that? I'll ask questions and challenge you, so you can pick the communication tool that suits your goals and target audience.
I make clear agreements on projects, so everyone knows what to expect and when. If something can't be done, I'll clearly explain why and outline the alternatives. And if something goes wrong, communicating about it clearly is my highest priority.
My name is Marcel van de Hoef, and I help financial experts and their organizations develop leadership in communication and behavior. Whether I work as a podcast host, interviewer, trainer or coach, meaningful conversations are the common thread running through everything I do.
I started my career as a journalist more than 20 years ago, working for Bloomberg, AP and other news agencies, and took on various management roles in the financial media and communication sector. In addition to my work as a coach, I've spent the past 10 years as an independent communication expert, interviewing investors and entrepreneurs.
I have a passion for communication, human behavior and leadership that I pour into my podcast and blog, Meeting Strategist. I live with my family in Hilversum, where you can find me out hiking in the woods every day.
Marcel has hosted and produced more than 70 episodes of our Market Talk investment podcast in the past one and a half years. I highly recommend him. He helped explain our market views and research to clients, prospects and other investors. As a former financial journalist, Marcel knows how to work with portfolio managers and investment specialists. He turns complex ideas into compelling podcast episodes that are both informative and entertaining to listen to. Marcel is very pleasant to work with. He constantly challenges the team to pin down the message and create the right story to achieve our goals.
Marcel has been an excellent host for the five podcasts we’ve worked together on. He spends time constructing thoughtful questions, he capably drills down to the heart of the issue and he helps to make complex ideas simpler and more understandable. His hosting and editing is highly professional and I really look forward to working with him on future episodes!
Marcel laat zich het beste omschrijven als strategisch copywriter. Met oog voor de context, de boodschap van de klant en een fijne journalistieke neus, bouwt hij mee aan je merk. In mijn geval dat van de Brabantse Ontwikkelings Maatschappij (BOM). Soms als critical friend, soms als sparring partner, soms als hands on tekstschrijver. De afgelopen twee jaar leverde Marcel in deze rollen een waardevolle bijdrage aan onze herpositionering waarin ondernemend Brabant centraal staat. Marcels werk richt zich vooral op het vertalen van onze nieuwe communicatie- en contentstrategie in het jaarverslag, het jaarbeeld, verschillende ezines, publicaties en persberichten. Marcel heeft aan een half woord genoeg en neemt projecten van A tot Z uit handen. Een meer dan prettige samenwerking in zowel inhoudelijk als persoonlijk opzicht.
I truly enjoyed my private communications training with Marcel in 2019 when our company was starting to grow rapidly and my role expanded to include not just internal communications but also high-profile external communication. Marcel tailored the sessions in a way that from day one I felt the training was customised specially for my needs; I felt 100% comfortable to discuss about my focus-points, successes and short-comings. During the training I discovered new aspects of myself as a leader by doing for example smartly guided self-reflection exercises. In the end this training did not only have an impact on my communications at my current work, but I know these techniques will help me throughout my career - and even better, the same approach in communication works as well in my private life. I feel like everyone would benefit from communication coaching, and Marcel's approach is warm, agile and he makes you think.
Interested in a conversation about communication or coaching? Email, call, text or get in touch with me on LinkedIn.
Coach for knowledge-driven financial professionals | podcast host, interviewer and moderator of conversations about leadership and investing (English and Dutch)
Are you interested in coaching for yourself or your organization? Book a spot on my calendar to explore the possibilities.
